Get the look of Urban Chic Fashion

New Arrivals Every Thursday! Shop our newest collection "Keeping it Casual"

What our customers are saying about us
I love shopping at Urban Chic. Everytime I shop in store the girls are so nice and helpful. I always feel welcome and did I mention the quality of the clothes. So happy this boutique came to my town.
— Jesse M
Love my new Vervet denim. I wear them all the time and they are very comfortable. I can't wait to grab another pair soon.
— Leila Z.
My first time ordering with Urban Chic and my sweater came quick. I am so happy with their customer service and checking in with me to make sure I was happy with my purchase.
— Joyce M.
My order came in quickly! Shopping online was so easy! I love the hand written "thank you" note inside the package. Not something I am used to receiving with my order!
— Tiffany L.
I love shopping here!! The owners are always making changes to the store. It is one of the cutest shops around.
— Madison L.
My new MIA Boots are AMAZING. I wear them all the time and get so many compliments.
— Susan P.

Our store

  • 482 Southbridge Street
  • Auburn, MA 01501
  • New Hours:
  • Wednesday 12-6
  • Thursday 12-6
  • Friday 11-6
  • Saturday 11am - 4pm
  • Closed Sunday, Monday & Tuesday

Our Story:

Self Confidence is the best outfit! Rock it and Own it!!!

Welcome to our boutique

Welcome to Urban Chic Fashion Boutique created by two sisters sharing a love for fashion.

We are so excited to go on this journey together and with you while we stay busy raising our 3 boys in Massachusetts.

Each item in our boutique is hand picked with an emphasis on finding quality and affordable clothing that makes every women feel confident & beautiful.

We invite you to explore, shop and have fun. We have a little something for everyone!

Thank you for visiting our site

Michelle & Leandra